You may know the VISION brand (it's been around since 2001) but their 2017 New Year's Resolution is to capture the essence of the brand and share that with the marketplace. We talked to Managing Director, Stuart Lockhart, about the brand, its 2017 range and what's coming at ISE 2017.
Stuart, what's on the 2017 agenda for Vision brand?
Well, every brand starts off and then finds itself defined by the market and its customers. We took an inventory last year, focusing on our brand and the brand assets that have developed over time and at gre... Read more