Belgian city Turnhout celebrated its status as the 2012 Culture City of Flanders.
Turnhout's massive 38m (125 ft) high brick water tower is now the only one of its kind remaining in Flanders. Granted landmark status in 1987, the tower is a visual focal point for this city (located about half way between Antwerp in Belgium and Eindhoven in Holland).
Philips with 1700 employees in Turnhout (and its headquarter is located in Eindhoven about 40km away) signed on as a gold sponsor of Turnhout's 2012 Culture City of Flanders. They enthusiastically embraced the idea to make the tower, with its central downtown location, into a colorful beacon and an anchor site for the celebration.
Philips designed and commissioned a powerful, yet energy efficient, LED lighting system that provides full RGB coverage of the round building.
"LED light sources were ideal because of the dynamic nature of this lighting concept," says George Neve, Outdoor Key Account Manager at Philips. "We can now illuminate the tower in many different colors to match particular events or the seasons. Moreover; the new system has significantly reduced light pollution and consumes significantly less power than the system it replaced".
LumenRadio's CRMX technology was chosen to provide DMX/RDM signal distribution for this project without involving any expensive, disruptive, or time consuming installation of cables. One Flex and 3 Receivers from the CRMX Extreme Outdoor Series, provided by LumenRadio's Belgian distributor AVL, were strategically placed and installed by Philips Belgium to enable optimal fixture placement for even 360 degree coverage of the circular structure. The system has already proven its ability to withstand long periods of extreme weather thanks to its unique combination of an IP67 rated inner enclosure and a vandal proof mounting cover that also provides protection from harsh environmental forces.
"Inspirational, colorful, and dynamic lighting was an import design goal for this project as the water tower functions as a welcoming gesture to Turnhout's many visitors", says Luc Buytaert, Technical Manager at AVL.