The 2016 event will take place over four consecutive days at the RAI exhibition centre in Amsterdam.
This decision, relates ISE Managing Director Mike Blackman, was largely due to the exhibition’s “rapid rise in size and prominence.” And you can bet it wasn’t an easy decision. Blackman in the past had gone on record with the industry press as being reluctant to consider adding an extra day.
But with record exhibitors, a sold-out venue, and a record attendance that doesn’t stop growing, ISE probably has little choice.
When the exhibition doors closed on 12 February, bookings for the 2016 event stood at 41,200 square meters sold space. This represents 106% of the total sold space for the 2015 event and 94% of the total space available for 2016.
“This move has largely been driven by the demands of our exhibitors and attendees,” Blackman commented. “Quite simply, the extremely high attendance at the show, particularly on the first two days, saw increasing requests from exhibitors to have more time to spend with attendees.
“For attendees, we need to ensure that the show remains comfortable to attend,” he explained. “This announcement allows us to meet both objectives.” Blackman said that the 2016 event will continue to evolve to deliver an increasing mix of pre-show and on-site events to complement the exhibition halls. “There will a lot of exciting developments,” he said, “The extra day will allow ISE to become an even more rewarding experience for everyone at the show.”
While ISE 2015 saw increased exhibitor space provided by the addition of the Diamond Lounge, this expansion will continue at ISE 2016 with the opening of the Amtrium, a new building adjacent to Hall 4.
The ground floor of the Amtrium will comprise a large 540 m² ballroom, which can be divided into two equal parts, and a 600 m² lounge linked to Halls 4/5 and 1. Sliding walls enable the ballroom and lounge to combine into one large space.
On the northern side of the building, the Restaurant Roast (a “quality restaurant”) will have 2 levels and its own exterior entrances. A vertical greenhouse on the southern side will grow vegetables and spices for the restaurant.
The first floor of the Amtrium features a large 106 m² meeting room which can be divided into two meeting rooms measuring 53 m², two smaller meeting rooms measuring 31m² and 32m² respectively and a reception space.
The second floor, with a total floor space of 915 m², is suitable for small expos, product presentations, poster sessions, receptions and dinners and features an excellent view of the city of Amsterdam.
Floors 3 and 4 will house offices.
What else will be new at ISE 2016? There will be four “show floor theatres,” plus additional conferences and initiatives undertaken with exhibitors, trade bodies and media partners.
The next Integrated Systems Europe will take place at the Amsterdam RAI on 9-12 February 2016. You won’t want to miss it.