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The Force is with Christie at Star Wars World Premiere

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Star Wars Premiere

Some spectacular Jedi magic dressed up the red carpet for the world premiere of Star Wars: The Force Awakens.

“Disney and Christie have been sharing projection and display ideas and innovations for several years now to provide audiences with unparalleled movie-going experiences,” explains Michael Kern, Disney’s VP, Special Events Production and Technical Services, “so there was no question regarding who we would enlist to provide spectacular red carpet displays to make this a special night for everyone attending.”

The Christie team provided technical consultation at every stage of the installation, from concept creation, to pre-staging, onsite setup and delivery.

To ensure this specific live setup went well despite an aggressive timeline, Christie pre-configured and staged much of the equipment in the company’s California headquarters days beforehand.

Christie’s Coolux Pandoras Box Media Servers powered a variety of displays including 388 Christie MicroTiles that formed a backdrop to the red carpet walkway and 18 Christie LCD panels that graced the red carpet and photo locations throughout the premiere.

In a world where visual and audio experiences are assuming new importance in inspiring and moving audiences, content orchestration and synchronised content delivery is paramount which is why Christie acquired coolux GmbH a year ago.

“Christie projection technologies have powered some of Disney’s most famous world premiere events, including Pirates of the Caribbean and High School Musical, so it was totally in keeping with our commitment to our esteemed customer to pull out the stops to support the premiere of Star Wars: The Force Awakens,” says Sean James, VP Christie Global Professional Services.

The Walt Disney Studios since October 2013 has signed Christie to provide the latest digital cinema technologies and a variety of professional services for The Walt Disney Studios’ production, post-production, screening rooms and premieres. Christie provides Disney’s Digital Studio Services Team with round-the-clock support for their digital cinema facilities.

Go Christie at Star Wars World Premiere