Location, location, location.
You often hear this praise for geography in retail and other customer facing industries. Why should it be any different for the makers of those universally-in-demand display & projector mounts, video wall mounts, totems, stands and carts?
Certainly one ISE exhibitor is very proud of the advantages of its location. Edbak often cites its factory base of Poland as one of the main reason for its success.
It's not just that Poland is known for its industriousness and work ethic-- or for its affordable manufacturing base. More important is the central location in Europe that gives it easy access to most of Europe.
The combination of factors gives Edbak an ability to attract customers looking for European quality and tired of Asian or intercontinental shipping costs.
Unlike importers, Edbak is a manufacturer (ISO9001 certified ISO9001 by TUV Rheinland) and therefore can offer the services of its in-house R&D department in Poland to design bespoke solutions (using Autodesk Inventor and Solidworks 3D designing software). They even have an in-house testing laboratory with CMM machines.
It's 11 years for Edbak with appearances at ISE, and the company is exhibiting with its largest stand ever.
On the new Edbak stand, Hall 1-N120, Edbak will be showing its wide range of video wall mounts, tablet stands, display stands & carts, pin pad mounts and newly-designed totems—looking for international distributors and integrators who want to represent the brand.
Edbak is constantly innovating, so you can find unique designs for totems, videoconferencing trolleys, or its pop-out large multi-screen video wall mount (also tested by TUV Rheinland laboratory and awarded what the company believes is the industry’s only product safety certificate for this category of product).
But one can’t underestimate the attraction of product customization. Corporate buyers appreciate tablet stands that bear their own beloved logos. Service companies like the fact that their trolleys can bear a brand. Edbak promotes this service, along with the fact this work requires close collaboration with clients—the type of service where Europeans who understand the local markets make better communicators and collaborators.
The only location that Edbak values almost as much as its national one is perhaps its place in Hall1…the most-coveted of all RAI halls and distinguished with the presence of many of the most important companies in the industry.
Find your way there and you’ll find Edbak treating the industry press to…you guessed it, a bag of authentic Polish drinks and snacks that reflect Edbak’s heritage. Let’s call it “a taste of Poland.”