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Vivitek EMEA’s Holger Graeff Named GM of Additional Units in Delta EMEA

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Holger Graeff

A worldwide leader in power and thermal management solutions, Delta names Holger Graeff, currently General Manager of Delta’s Vivitek EMEA, as General Manager of two additional business units within EMEA: Delta Display Solutions and Innergie.

The move is part of a strategy to drive new synergies between the three business.

Delta Display Solutions provides a vast portfolio of display & monitoring solutions - from the world’s brightest laser-based DLP video walls to LED boards for sports arenas (which intersects the upper end of Vivitek’s projection portfolio sold through AV specialists and dedicated system integrators).

Innergie provides consumer electronics power products and solutions (like the LifeHub Plus, which charges multiple mobile devices at once) marketed through CE retail, mobile communications and travel channels (which intersects the lower end of Vivitek’s projection portfolio sold through CE and consumer IT distributors, resellers and retailers).

(The notebook this article is being written on is using a universal power adapter from Innergie, as the original power cord is damaged. And the iPad next to it often uses an Innergie Pocketcell USB Battery Bank.)

With Holger Graeff responsible for managing these three brands in the EMEA region, new and existing channel partners are expected to benefit more readily from the availability of a broader portfolio, offering more diversity and choice to help them further meet their customers’ needs. On a day-to-day basis, the channel will benefit from the combined team to serve them more effectively, while end users and channel partners alike can expect consistent service standards.

Holger Graeff adds: “My new role presents a fantastic opportunity to unite three Delta business unit brands and drive new efficiencies that will benefit our customers and channel partners, while also providing many exciting new opportunities for the existing teams to flourish. I am determined to maintain the same level of focus I applied in my current role to this new venture.”

Holger Graeff joined Vivitek in August 2010 as General Manager for the EMEA region. With nearly 20 years of channel expertise in the Audio Visual and Consumer Electronics markets in EMEA, Holger Graeff has contributed significantly to the transformation of Vivitek from a business start-up into a solid brand within Delta’s EMEA operations. To date, his focus areas, besides the responsibility for the overall business development strategy and structure, include sales, marketing and service to ensure long-term partnerships and brand development.

Go Delta, global leader in power and thermal management solutions and a major player in several product segments such as industrial automation, displays, and networking

Go Vivitek, Delta brand, offers an extensive line of visual display and presentation products.

Go Delta Displays, a division of Delta, and a pioneer in developing professional displays for control rooms

Go Innergie, Delta brand, and provider of consumer power products and power solutions