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Abba’s Back: This Time "Super Troupers" with VR and AI

Abba

Pop group Abba plans a historic reunion-- with a digital entertainment experience featuring VR and AI. Sounds like an internet hoax?

Nope, Swedish pop group ABBA really is working on a digital come-back with Universal Music Group and music manager Simon Fuller. It’s on Universal's website, as well as Abba sites.

This is either going to be really good—or really bad.

No details were given about the project other than it depends upon virtual reality and artificial intelligence to "create an original entertainment experience."

Fuller, once the manager of Spice Girls, says, "We are exploring a new technological world that will allow us to create new forms of entertainment and content we couldn't have previously imagined."

ABBA's biggest hit singles worldwide are Dancing Queen and Fernando, with Arrival being their biggest hit studio album. The compilation album Gold: Greatest Hits (1992) has become one of the most popular albums worldwide, with sales of over 28 million copies.

Previous Abba reunions, despite financial enticements, have been out of the question due to inter-personal discord. So it is surprising that all four members of Abba (Agnetha Faltskog, Bjorn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad) will come together for the new venture—they are already popping up together in promotional settings.

The pop group has not officially performed together since they broke up more than 30 years ago.

Lyngstad says in a statement: "Our fans around the world are always asking us to re-form and so I hope this new ABBA creation will excite them as much as it excites me."

Andersson adds: "We're inspired by the limitless possibilities of what the future holds and are loving being a part of creating something new and dramatic here. A time machine that captures the essence of who we were and are."

The full details for the project are expected to be announced in 2017.

If you are not an Abba fan, this article illustrates how significant VR and AR will affect the world of entertainment and education—and, therefore, the audio/video business. It’s a new world on our doorstep…

Go Universal Music Group Says Abba is Back, This Time with VR and AI

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