You wanted an answer: could InfoComm MEA successfully pull away from its co-location at the much larger IT event, GITEX?
Despite some doubters, the 6th InfoComm MEA (now in its new December time slot) drew more than 120 exhibitors from more than 20 countries.
Both international and home-grown UAE exhibitors marked brisk sales conversations across solutions such as ultra high-definition video displays, state-of-the-art audio and lighting systems for concerts, and advanced back-end control systems.
InfoComm MEA embraced its official 2017 theme, Audiovisual Communications in a Hyperconnected World. Most visitors probably could have believed the theme was "LED Everywhere" as large scale LED displays dominated the show landscape.
The event drew 3160 visitors across the three days, an impressive 45% growth compared to the number of direct visitors during the four days of InfoComm MEA 2015.
Sure, there are some that will still lament the loss of GITEX co-location, citing the importance of the IT departments in today's AV decisions.
But these two benchmarks for exhibitors and attendees alone show that InfoComm MEA has successfully made the transistion-- and this success will draw more exhibitors and attendees next year. InfoComm is out from under the GITEX shadow and bringing focused attention on AV solutions.
In the Middle East (where visitor density is never equal to US and European shows), the question was less about numbers and more about quality.
“InfoComm MEA has been very good for us this year, we’ve had a lot of important and new customers coming from the GCC. We’ve had some very good meetings and have been busy throughout the three days,” said Sam Brandon, General Manager of GSL Professional LLC
“This was the best InfoComm MEA to date – we were able to source the latest audiovisual solutions from leading global vendors for our prestigious clients. We also found great benefit in exchanging knowledge at the Summit’s panel sessions on Smart Cities and Interior Designing with AV. I look forward to attending InfoComm MEA 2017 once again,”noted Hazem El Khatib, Managing Partner and Director of Design Design LLC.
InfoComm MEA 2016 also saw strong results from its partnerships with the Association of Professional Interior Designers and Middle East Council of Shopping Centers.
“In our discussions with InfoComm MEA exhibitors, they found more business leads in reaching a more focused and savvy audiovisual clientele inan easier-to-navigate space at the Dubai World Trade Centre. Our partners helped to focus the event on high-potential retail and tourism and hospitality sectors in the Middle East, and our conference sessions were the most engaging to date. We look forward to further dialing the audiovisual needle at InfoComm MEA 2017, says Richard Tan, Executive Director, InfoCommAsia Pte Ltd, the organizers of InfoComm MEA. [Shown in photo at left.]
The UAE and Middle East are among the world’s fastest growing audiovisual markets, thanks to projects such as Expo 2020, 2022 FIFA World Cup Qatar, and Smart Cities.
The Middle East and Africa’s audiovisual market will reach USD 4.63 billion in 2016, a 30% growth over 2014, according to an InfoComm International report.